The real cost of Markate after the $10/mo add-ons stack up.
Opervo $24.99/mo all-in · Markate $39.95 + $10/mo per add-on
| Feature | Opervo | Markate |
|---|---|---|
| Starting price | $24.99/mo | $39.95/mo |
| Pricing model | All-in. Every feature included. | Base plan + $10/mo per add-on |
| Customer Portal | ✓ Included | +$10/mo add-on |
| Online Booking / Quote Form | ✓ Included | +$10/mo add-on (each) |
| Ask for Review (Google/Yelp) | ✓ Included | +$10/mo add-on |
| Proposal Kit | ✓ Included | +$10/mo add-on |
| Photo documentation | ✓ Included | +$10/mo (CompanyCam) |
| Public portfolio (Folio) page | ✓ Included | ✗ Not available |
| Embeddable quote widget | ✓ Included | +$10/mo (Lead Form) |
| AI assistant (data-aware) | ✓ No caps | Kate AI (estimator only) |
| Route optimization | ✓ Included | ✗ Not available |
| Door-to-door canvassing | ✓ Included | ✗ Not available |
| Measurement tool (sq ft) | ✓ Included | ✗ Not available |
| Supplies / chemical cost tracking | ✓ Included | ✗ Not available |
| Recurring service plans (e-signed) | ✓ Included | ✓ (base plan) |
| Per-employee fee | Up to 10 on Team ($54.99 flat) | $5/mo per additional user |
| Payment processor markup | 0% — your Square or Stripe | Markate Payments |
| Free trial | 14 days, no card | 14 days |
Every feature Markate sells as a separate $10/mo add-on. Highlighted rows are the ones a typical solo operator will actually buy.
| Feature | Markate | Opervo |
|---|---|---|
| Customer Portal | $10/mo | Included |
| Online Booking | $10/mo | Included |
| Lead Contact Form | $10/mo | Included |
| Ask for Review (Google/Yelp) | $10/mo | Included |
| Proposal Kit | $10/mo | Included |
| Photo documentation (CompanyCam) | $10/mo | Included |
| Virtual Number | $10/mo | — |
| Call Forwarding | $10/mo | — |
| Virtual Video Estimate | $10/mo | — |
| NiceJob (review autopilot) | $10/mo | — |
| ResponsiBid | $10/mo | — |
| Zapier | $10/mo | — |
| Kate AI Estimator | Free | Included (no caps) |
| Kate AI Receptionist | $1/mo | — |
| QuickBooks sync | Free | Free |
| Google Calendar sync | Free | Free |
| Per-employee fee | $5/mo each | Up to 10 included on Team |
Pricing reflects Markate’s in-app pricing options page (verified May 2026).
A typical Markate solo stack — base plan + Customer Portal + Online Booking + Lead Form + Ask for Review + Proposal Kit + photo docs — runs $89.95/mo. Opervo gives you all of that for $24.99/mo. That's $780/year back in your pocket.
Markate sells you a base plan and then upcharges the things every operator actually uses. Opervo's pricing is one number. Every feature on every plan. No "Pro tier" gates, no per-feature add-ons.
Public portfolio page (Folio), one-tap route optimization, door-to-door canvassing, square-footage measurement, chemical/supplies cost tracking — none of these are sold as Markate add-ons because they don't exist in Markate at all.
Opervo connects to your own Square or Stripe account. Funds go straight from your client to your bank. Zero platform markup, ever. Markate routes you through Markate Payments.
Opervo is built for solar panel cleaning, window cleaning, pressure washing, and landscaping businesses.
Markate's lowest published plan starts at $39.95/mo for one user, plus $5/mo for each additional user. The base plan does not include features like Customer Portal, Online Booking, Lead Contact Form, Ask for Review, Proposal Kit, or photo documentation — those are $10/mo add-ons each. A realistic stack for a solo operator who actually wants to take leads online and request reviews lands between $80 and $110/mo.
Yes. Opervo Solo is $24.99/mo all-in. Every feature is included on every plan. Markate's starting price ($39.95) is misleading because it excludes the features most operators consider essential. To match Opervo's feature set on Markate, you're paying ~$80-110/mo. Annual savings: $660-1,020.
No. Markate doesn't offer a public-facing portfolio page where you can showcase before/after photos and capture leads at a shareable URL. Opervo includes Folio on every plan — every operator gets opervo.io/p/your-slug with up to 10 service areas, a built-in quote form, and an embeddable widget for your existing site or social bio.
No, Markate does not offer route optimization. Opervo includes Route My Day on every plan — one tap geolocates you, geocodes your day's stops, orders them shortest-path, and opens Google Maps as a multi-leg trip. Saves ~40 minutes on a typical 6-stop day.
Yes. Export your client list from Markate as a CSV and import it into Opervo. Auto-column mapping and duplicate detection mean most operators are fully set up within an hour. Run your 14-day Opervo trial in parallel so you don't miss a beat — no credit card required to start.
Markate has been around for a while and has a deep set of integrations like ResponsiBid, NiceJob, and Zapier (each as paid add-ons). If your existing workflow heavily depends on those specific third-party tools and you don't mind the per-feature pricing, Markate may fit better. For most solo operators and small crews who want one app at one price, Opervo wins on cost and feature breadth.
14 days free. All features. No credit card. $24.99/mo after.
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